As a Google Analytics certified professional with a solid understanding of digital analytics fundamentals, the Analytics platform principles, eCommerce analytics, and mobile app analytics fundamentals, Google Analytics is employed to continually monitor activity and assist in developing strategies for improving business performance.
Some of the capabilities and services available:
- Web traffic analysis toward continual performance improvement
- Monetization analysis (including AdSense)
- PPC [e.g. AdWords (Google certified professional)] performance analysis
- Conversion analysis; towards ROI performance measurement