When choosing the platform for your website there are many options that are available, with one popular method being the use a Web Content Management System (CMS). A CMS is a bundled or stand-alone application to create, deploy, manage and store content on Web pages.
By far the most popular CMS is WordPress which is used by 23% of all the websites on the internet according to data from W3Tech. In addition, WordPress has a 60% share of the CMS market. The next closest platform is Joomla with only a 7% CMS market share. Source: W³Techs.com
WordPress is being utilized by companies for both their websites and as their preferred blogging platform.
As a blogging platform it has an easy to use blogging interface, that once your site is setup by yourself or a developer it can be used to quickly publish and manage great blog looking posts. And for most companies, blogging should be an integral part of the marketing strategy, by generating compelling content to among other things help in building your organic search engine ranking.
And with WordPress you are not just limited to writing only text blogs, you can easily add images, audio, and video content. It is super easy to embed videos, images, tweets, audio, and other content into your WordPress site by merely placing the URL for the content in document creation area. WordPress will automatically turn the URL into a YouTube, Instagram, SlideShare, Tumblr, Twitter, Vimeo, YouTube embed, to name a few. It is that simple to create and publish rich quality blog posts.
Because of its robust features many of the top brands use WordPress to power their websites including but not limited to: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.
The WordPress.org website provides a showcase of sites that are using WordPress … here are a few:
For those using the WordPress platform, there are users groups throughout the country where design, development, and general use issues are discussed and information shared. With a huge support community of developers and users behind WordPress, answers to almost any question can be found through forums and other online resources.
Happy blogging !