Page speed important part of site optimization

When optimizing a website for search engine ranking, the basics include keyword rich content, tags, links, and urls; keeping your site updated with fresh content; a good backlink strategy … and most recently a “mobile-friendly” design.  But let’s not forget to devote substantial resources to optimizing your site for speed.  Fast loading pages are not […]

speed optimization

marketing channels

How marketing channels affect online purchase decisions

Google has a great tool on their “think with Google” website.  By analyzing data from Google Analytics, they are able show how each of the marketing channels affects online purchase decisions for different industries and countries.   For example, if I were to compare how marketing channels for medium sized businesses in the beauty & […]